Either way, 31% is still a large number! That’s at least 31% of this prime audience who may not be paying attention to TV advertising.Īnd the streaming goes beyond just TV and movies…. That’s compared to 31% of Gen Z viewers who are distracted while watching TV. Nearly 40% of Millennials are distracted by a second screen and are looking at content that isn’t related to what they are watching (as if it wasn’t hard enough to reach this group). Millennials are more distracted when watching TV.Īlthough Gen Z doesn’t spend as much time as Millennials watching TV each day, they are surprisingly more engaged with what they are watching. Due to this shifting preference of having everything “on demand” and choosing exactly when and what they want to watch, I would imagine more cable companies will consider “unbundling” their cable packages in order to better compete with streaming services. also have a large opportunity among these younger consumers. Not only do streaming services have a huge opportunity between both groups, but streaming devices such as Roku, Chromecast, Apple TV, etc. 72% of the younger generation visits the site DAILY to watch videos. Then there’s YouTube, which attracts a huge number of Gen Z viewers each day. Compare this to the 60% of Millennials who spend more than 1 hour per day watching TV. 51% spend more than 1 hour per day streaming TV/videos while 52% spend more than 1 hour per day watching TV. We know that close to half of Millennials stream TV shows or movies every day, but Gen Zers stream their TV and videos just as much as they watch TV live (or DVR) each day. Here are a few of the top discoveries we uncovered: Over half of Gen Z stream TV or movies each day. So how, if at all, is this changing their media consumption habits? We compared Millennial (18-34 year olds) and Generation Z (13-18 years old) consumers on a number of different media habits. They are growing up with technology at their fingertips. Gen Z is the first generation born in the 21 st century. At nearly 70 million people, Gen Z’s size and influence are quickly approaching that of Millennials. Businesses and companies are hoping to learn what they can about this younger generation. As we saw in our first Millennial and Gen Z installment – Gen Z is Already Changing the Landscape for Retailers – Gen Z is making a splash in the news.
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